
Lebron James, aka “Earl” or “Duke” James(thetruthsports refuses to refer to LeBron as “King” till he has rings) has recently signed a contract with American Signature in order to launch his own collection of furniture, with design help from his female soul mate and also his brand manager. The collection will be based, according to what Lebron stated, on a family tradition which he would like to share with his fans. It will be launched in summer and is expected with great interest by the media world-wide. All details about the items that are to be produced are not yet set, even though the basketball player has a pretty clear picture of what he wants to bring to reality. I have a strong feeling that the “ghetto” will be quite proud of whatever LeBron produces.